In a joint initiative with JockeyCam, Entain has launched a Virtual Reality (VR) product that will be accessible via its Coral sports betting brand.
The 360-degree VR product allows players to feel what’s it like to be a jump jockey on a course.
Throughout the year, Coral will sponsor several events across the UK and those who attend the events will be able to try out the VR technology.
Dominic Grounsell, the deputy managing director of digital at Entain said that the growth and engagement in the company’s UK sports brand, shows just how powerful the combination of its core customer offer and immersive experiences can be.
“We have a really exciting opportunity to do something different, and through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways,” he said.
In June last year, Entain announced that it was trialing a first-of-its-kind multi-sports experience for its players. The virtual reality entertainment experience was piloted following an alliance between Entain and Verizon Media, the global technology and media company.
The new product includes live streaming of football matches, experiences such as allowing fans to build fantasy line-ups in virtual reality, and to play sports games virtually with their friends.
”We know consumers are looking for more multi-dimensional experiences, in which the ability to place a bet is only one of the ways they want to enjoy themselves,” said the CEO of Entain, Sandeep Tiku at the time. “So we want to wow them and give them better experiences than they’ve ever had before – and at the same time also use our cutting edge to technology to keep our players safe.”