Vancouver-based social betting operator FansUnite Entertainment is pleased to announce that it has acquired one of the leading providers of regulated betting services in the United Kingdom, McBookie Ltd for a total remuneration of CAD$ 2.2 million.
MrBookie was founded by Damian Walker and Paul Petrie and has been operating in the UK market since 2009, providing its customers with sports betting, casino and virtual sports offerings. The company has revealed that it has generated CAD$340 million in total betting volume since its inception.
Darius Eghdami, Chairman and Chief Executive Officer of FansUnite Entertainment, commented that they have always believed in the huge potential of the McBookie brand and their most recent investment will allow them to provide this asset with the necessary resources to become a leader in the UK market.
Eghdami also said that McBookie has been able to build their brand and customer base through mostly organic channels. He added that Damian Walker and Paul Petrie are excellent operators and with their team, they will now be able to assist them in continuing to grow their membership base and increasing their betting volume.
Paul Petrie, Founder and Director of McBookie, said that these are exciting times ahead and they look forward to working with the FansUnite team to continue to grow the McBookie platform throughout the UK.
Damian Walker continued that with little or no sport for customers to bet on since the middle of March, they have been extremely encouraged by the strong performance of the casino and virtuals.
Walker also said that with leagues such as the German Bundesliga already returning, they would expect these numbers to continue to grow once customers return to the site as sports continue to come back.