Fonbet, a leading betting company has announced that it has entered into a long-term deal with Paris Saint-Germain to cover Russia and he CIS region.
In terms of the deal, Fonbet will have the opportunity to take advantage of the Parisian club’s escalating popularity, as well as acquiring sole marketing rights for its users.
Fonbet will also help the team to expand its reach and increase its regional following by offering raised odds for Paris Saint-Germain matches as well as ‘special promotions’ which will be developed in collaboration with the club.
The betting company has a vast number of sports betting shops, an official website, a dedicated app and is a major player in the betting industry across Russia and the CIS region which will help Paris Saint-Germain grow its fanbase in the territories.
The Fonbet logo will be displayed during PSG home matches in Ligue 1 as well as on the club’s official website and app.
Marc Armstrong, Director of Sponsorship at Paris Saint-German commented that they are delighted to welcome Fonbet to their family of regional partners at Paris Saint-German. He added that the reputation of their club is growing steadily in Russia and CIS.
Armstrong went on to say that the partnership between the club and Fonbet aims to create a unique football experience for Paris Saint-Germain fans and football lovers in Russia and CIS region.
Alina Yakirevich, Chief Marketing Official at Fonbet, said that PSG is one of the strongest French teams and a top European contender.
She also said that the team gets a lot of support from fans in Russia and the CIS countries and she is confident that their partnership will last for a long time.