Global Gaming, an online live dealer software provider that is based out of Costa Rica, has announced the appointment of Lars Kollind to the newly created role of Head of B2B.

Kollind will be based at Global Gaming’s Malta office where he will launch the company’s future B2B offering in an endeavor to bolster its various growth objectives and ambitions.

Prior to joining Global Gaming, Kollind acted as Sales Director for B2B at Aspire Global.

Kollind commented on his new appointment by saying that he could not think of a better time to join Global Gaming and that as the organization seeks to grow, it seems natural to add a new vertical in the B2B product. He added that drawing from the success story that is, their goal is to keep on focusing on innovation and enhancing the user experience.

Kollind went on to say that as a consequence, their B2B product focus will be on differentiation in the form of experience customization, levering his experience in the field as they seek to attract high-profile partners and white label casinos.

Mark Wadsworth, the CPO and MD Malta at Global Gaming added that Kollind joins them to take complete business ownership and development of their B2B offering and that his experience and knowledge of the B2B marketplace is invaluable as they continue to put in place the foundations for continued growth of Global Gaming.

Global Gaming also added three staff to its Senior Management team from Gaming Innovation Group, namely Head of Development, Head of Payments and Head of CRM.


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