KwaZulu-Natal-based rugby union team The Sharks has entered into a new three-year partnership with South African sports betting operator Hollywoodbets that will see the two companies boost their national footprint and build on their successes, through motivations and captivating marketing campaigns.
In terms of the agreement, the Cell C Sharks’ shorts will feature the Hollywoodbets logo for Super Rugby matches competitions as well as on the back of the jersey for the Currie Cup.
Eduard Coetzee, Chief Executive Officer of The Sharks, commented that they are thrilled to welcome Hollywoodbets to the Sharks Family. He added that their community is important to them and it is fantastic that they are able to partner with like-minded brands such as Hollywoodbets, who share their values and commitment of giving back and supporting their own.
Coetzee went on to say that they look forward to a long and mutually beneficial relationship that seeks to push boundaries and elevate both brands to a new level.
Devin Heffer, Brand and Communications Manager at Hollywoodbets, emphasized that the team is excited about the opportunity that the partnership brings and they are absolutely elated to partner with an iconic brand like the Cell C Sharks, and to extend their sponsorship of rugby with the province of KZN.
Heffer also said that as with any of their sport sponsorships, their roots began at community level, sponsoring the oldest club competition in the world, the Hollywoodbets Murray Cup and progressing further with their team sponsorships via the Phaka Rugby show on SuperSport.
The agreement will also see Cell C Sharks season ticket holders benefit from the introduction of exclusive online betting credits as well as special discounts at the Hollywood Bunny Bar.