IMG Arena a global sports betting content center and innovation studio is pleased to announce that it has extended its live streaming partnership with Brazil’s highest tier of professional basketball, Brazilian Liga Nacional de Basquette (LNB) for a further period of six months.
In terms of the new deal, IMG Arena will deliver enhanced live stream coverage of games from the Novo Basquete Brasil, as well as games in the Copa Super 8, with live streaming available in markets across the globe.
The Brazilian Liga Nacional de Basquete launched in December 2008 together with top tiers of Brazilian professional basketball teams that has resulted in basketball becoming the second most sought-after sport in Brazil behind soccer.
Nilo Guimaraes, the President of Brazilian Liga Nacional de Basquete commented on the extension of the partnership by saying that they take great pleasure in announcing the renewal of the partnership in such a difficult and challenging moment for the entire society.
Guimaraes went on to say that the vote of trust received by IMG Arena, the leading provider to the sports betting industry, indicates that NBB has been delivering, year-on-year, a more solid and relevant product within the sports business. The extension to the live streaming partnership comes after IMG Arena last month entered into a long-term live betting streaming and data agreement with World Table Tennis (WTT), allowing sports betting operators to gain access to content across all table tennis events run by the WTT that includes the Championship matches.