Leading provider of premium sports betting services to licensed B2C gaming operators Kambi, and Rank a leading European gaming business, have entered into a multi-year extension to their sports betting partnership in terms of which Kambi will provide its award-winning Sportsbook to Rank’s Spain-facing Enracha branch, complementing the existing Grosvenor Casino-branded sportsbook.
The agreement is the first contract renewal signed by the two parties, with Kambi and London-listed Rank having combined in 2016 in order to add a top-quality online sportsbook to Rank’s premium UK casino brand, Grosvenor.
Later this year, Rank will also leverage Kambi’s scalable technology and extensive experience in the Spanish market in order to launch a localized online sports betting product for its Enracha bingo-led brand.
Rank also intends utilizing Kambi’s cutting-edge API functionality and open platform to develop the sportsbook frontend, which will give the operator an opportunity to deliver bespoke sports betting experiences to its increasing base of players.
The Chief Commercial Officer at Kambi, Max Meltzer, commented that it gives him great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the game and sports betting industry.
Meltzer went on to say that in the space of three years, Grosvenor has developed into a recognized sports betting brand and they are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.
Adam Joseph, Director of Digital Operations for Rank Group, said that they are thrilled to strengthen their working relationship with Kambi as their sports betting provider.