Leading virtual games supplier Kiron is pleased to announce that it has added another significant name to its client portfolio by entering into an agreement that will see it supply its virtual racing products to Kindred Group subsidiary, Unibet.
In terms of the agreement, Kiron’s horse racing and greyhound racing has gone live on the sports-book’s main racing page via the company’s partnership with ATR, making use of the ATR platform as part of the online deal to supply Unibet’s customers with rapid-play betting experiences on a number of impressive virtual events.
Ben Colley, Head of Global Racing at Kindred Group, commented that Kiron’s horse and dog racing content is already proving to be a big success both with their existing customers and also in attracting new audiences to their platform.
Colley also said that the speed at which they have been able to integrate its games has allowed them to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products they offer.
Steven Spartinos, co-Chief Executive Officer of Kiron, said that through this partnership they have not only added another major brand to their client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sports-book offering.
Spartinos went on to say that they are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.