LeoVegas Mobile Gaming Group is thrilled to announce that is is launching a new game studio, Blue Guru Games, through its LeoVentures subsidiary.
Leo Vegas will hold an 85% stake in the company, which will develop and offer games for LeoVegas brands as well as additional gaming operators.
The studio will endeavor to release its first titles during the latter stages of this year and also aims to produce at least 20 games within the following two years.
The move comes as part of a larger strategy to cost efficiently control a bigger share of the gaming industry’s value chain, with innovative games to be developed for LeoVegas itself as well as across the wider igaming ecosystem.
The company will initially have a team with more than 20 years of experience in game development, and intends drawing upon all of the experience and knowledge of LeoVegas.
LeVentures has also invested in, among other companies, Pixel.bet, CasinoGrounds and SharedPlay. In addition, LeoVegas has recently acquired the sports betting company Expekt.
Gustaf Hagman, Group Chief Executive Officer of LeoVegas, commented that for a long time they have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on their own.
He went on to say that drawing from their data and casino knowledge they will be able to drive innovation and create games that their customers truly enjoy. He added that these may be everything from niche, local games for individually markets to broad international games.
Hagman also said that in addition, they will create games and unique characters that can be used in their marketing, which will build stronger loyalty to their brands.