Leading online casino and gambling operator LeoVegas Mobile Gaming Group has entered into a landmark partnership deal with B2B marketing platform provider BlueRibbon Software in an endeavor to improve and enhance customer engagement across its product portfolio.
In terms of the partnership deal LeoVegas Mobile Gaming Group will launch new, state-of-the-art jackpot-based promotions across all of the gaming giant’s B2C products, thus giving the group a competitive edge over its rivals by offering players a ‘dernier cri’ layer of suspense and delight during gameplay.
The new partnership with LeoVegas Mobile Gaming Group is an important deal for BlueRibbon Software, and once again proves that tier-one operators comprehend the business value that BlueRibbon offers.
Amir Askarov, co-founder and Chief Executive Officer of BlueRibbon Software, commented that they believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players. He added that because their platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segment. He also said that they are giving them the control they need to reach their business objectives.
Rokas Benetis, Head of Live Casino at LeoVegas, said that at LeoVegas they are continuously searching for new and innovative ways to build the greatest gaming experience. He added that their partnership with BlueRibban will enable them to add new level of engagement and gamification to their existing games portfolio and through LeoJackpot their players will have access to the exclusive jackpots while playing their favorite games.