Liverpool FC has announced that it has entered into a new multi-year sponsorship agreement with international gaming and Technology Company 1XBET in terms of which the latter will serve as the club’s sponsor.
The agreement signed by the parties will see 1XBET serving as the Official Global Betting Partner of the Premier League team and being given exclusive marketing rights and branding options, enabling supporters to take advantage of exclusive offers and sporting entertainment.
The precise terms of the sponsorship deal are not available, although it has been revealed that the period of the agreement is for multiple years.
The partnership will see 1XBET increasing brand awareness within leading global markets through stadium branding at Anfield and branding on Liverpool’s digital platforms, as well as access to first-team players and club legends, to provide fans with more ways of interacting and engaging with the world of football.
Billy Hogan, Managing Director and Chief Commercial Officer of Liverpool FC, said that they are delighted to welcome 1XBET to Liverpool FC as their newest partner.
Alex Sommers, the Director of Affiliate Marketing for 1XBET said that Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a huge global fan base. He added that they are incredibly excited to be partnering with the club to meet their goal of bringing fans closer to the sporting action through their innovative products and supercharged betting experience.
Sommers also said that they are very proud of the relationship they have with Liverpool Football Club and they are keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.