Swedish online casino content creator NetEnt has entered into a supply deal with Blueprint Gaming, a UK-focused division of Germany’s Gauselmann Group, as part of an endeavor to boost its presence in the UK market.
In terms of the new agreement, Blueprint will gain access to its new partner’s slots portfolio and will launch these games across its network of retail gaming machines in bingo halls, arcades, pubs and licensed betting offices around the United Kingdom.
Although the full terms of the agreement have not been disclosed, it was confirmed that the deal will be for long-term collaboration, with the first roll-out of NetEnt games due to take place in the first half of this year. The Swedish company will add more titles across Blueprint operated gambling machines in the near future.
Andy Whitworth, NetEnt’s Chief Strategy Officer, commented that this is a landmark deal for the NetEnt Group in their quest to build brand awareness and new revenue streams from new product verticals.
Whitworth also said that Blueprint is the market leader in the UK, and they are delighted to expand their reach with them.
Last month, NetEnt also launched a new aggregation platform in NetEnt Connect that features content from its recently acquired slots specialist Red Tiger Gaming.
Matt Cole, the Managing Director at Blueprint Gaming, added that the ability to offer their customers and players content from NetEnt is an exciting opportunity and they are delighted to be working closely together on offering UK players a truly compelling variety of market leading content.