To create a bigger and fruitful market more and more online gambling operators are signing long term deals with market leaders of the other regions so they both together could offer better services in a wider area of operations. Yet, generally such kinds of deals are only for two to three years but NYX Gaming Group has taken a brave step and signed a seven long years deal with Spanish operator Luckia Games.
Obviously, under the deal, it will be able to market its gaming range through new partner operating there for years. As per initial details coming out about the deal, NYX will provide Luckia with its NYX OGS open gaming system and NYX OPS open platform system which will include thousands of slot games, bingo, and poker titles through a single integration. This is going to be a jackpot for Luckia since now it would be having most popular gaming titles under its portfolio which will attract more new players under its customers base. Moreover, partnerships like this enable the creation of new business opportunities in markets and territories worldwide where they operate and in this case NYX would get a new market for its gaming range while Luckia would get a better content provider for its already established market.
Talking about the deal, its fate and how it can help them offer better services to their customers, Luckia chief operating officer Marcelo Ruiz Gálvez said, “NYX’s vision, commitment, and professionalism, combined with its products and solutions, allows Luckia to enhance our value proposition to our customers. The integration presents many advantages, and the outstanding capabilities and functionalities of NYX OGS and OPS will help us to achieve our ambitions in the gambling industry.”
Likewise, David Flynn, chief commercial officer of NYX, also added, “Having gained significant share in numerous markets, Luckia is one of the fastest growing groups in the Spanish gaming market.
“NYX OGS and OPS will be an integral part of Luckia’s future success; through our partnership, they will be working with one of the world’s most flexible gaming platforms and responsive teams in the online gaming market.”