Canada’s new legal sports betting industry may be only one month old, but provinces are already celebrating the significant rise in handle as a result. This week, Ontario reported that the province had accepted more than $6 million in handle in its first four weeks of operation.
Ontario’s official gambling authority, the Ontario Lottery and Gaming Corporation, runs the new Proline+ service which debuted when the industry went live last month, allowing Canadians to make a legal wager on a single event for the first time ever.
The Lottery said that 77% of all bets placed at its online sportsbook platform were single-even bets.
1,000 Ontarians were questioned in a survey by the OLGC, where it was shown that 62% said that they would be more likely to make single-event bets than other types.
“We’re excited to be first to market bringing Ontarians what they told us they’ve been looking for – a trustworthy, best-in-class platform that complements their sports watching experience,” said David Pridmore, OLG chief digital and strategy officer in the authority’s one-month report.
“Since we launched our online sportsbook Proline+ in late-August, we’ve already processed more than $6m in bets, and we’re expecting even more interest in the platform as more sports and leagues start new seasons and as our player base continues to scale.”