Africa-facing sports betting operator, Parimatch Africa, has entered into an agreement with FAST TRACK CRM in terms of which it has become the latest operator to transfer to the real-time player engagement platform.
The agreement will see Parimatch Africa rapidly expanding through markets by utilizing the platform.
FAST TRACK CRM’s small platform has been built exclusively for the iGaming sector and uses real-time data that enables operators to combine all aspects of player engagement from a single place.
Lasha Gogiberedze, the Chief Executive Officer of Parimatch, commented on the agreement by saying that they have big plans over the next few months and with Africa being the fastest-growing region for sports betting, now is their moment to bring something new and exciting to this market.
Parimatch Africa has a powerful track record of introducing and developing new ventures and very fast positioned itself as a leader in sports betting in the region. The team has tremendous experience in managing and enhancing shop network as well as online activities.
The introduction of its online platform will enhance Parimatch Africa’s endeavor to set a footprint in the major shares of the rapidly-developing market.
Parimatch currently operates sports betting centers in Tanzania and is preparing the introduction of more venues in major cities across Tanzania and other African countries that include Uganda, Rwanda, Nigeria and the Democratic Republic of Congo.
The undertaking will be organized together with the introduction of a regional online and mobile wagering platform in the countries where it operates the business.