Playtech, the world’s largest online gaming software supplier that offers cutting-edge, value added solutions to the industrie’s leading operators, is pleased to announce that it has entered into a partnership that will see it launch its award-winning Casino content with long-standing calculated partner, bet365 in New Jersey.
In terms of the deal, bet365 will go live with a range of Playtech’s most popular games that include Playtech classics such as Great Blue, Frankie Dettori’s Magic Seven and White King.
The new partnership signals the first step for Playtech’s entrance into the US market, with an aim to partner with more New Jersey operators in the coming months.
Last month Playtech secured regulatory approval for the market with the supplier also having started the licensing process in other jurisdictions.
Since entering the New Jersey market in 2019 bet365 has been providing its sportsbook and online casino to customers in the state.
A spokesperson for bet365 commented that they are excited to partner with Playtech in order to expand their content offering to the US market. He also said that given the range and caliber of Playtech’s content, being first to market is a real differentiator for their platform.
The spokesperson went on to say that they look forward to developing upon their already solid partnership as they continue to grow their Casino offering.
Shimon Akad, Chief Operating Officer for Playtech, said that this is a significant moment for Playtech and their development in the US. He added that launching Playtech’s software in the US is a landmark and they are pleased to be taking this step with one of their most trusted partners in bet365.