Playtech has entered into a new partnership deal with AMC Networks that will give it exclusive worldwide rights to a selection of AMC and WE tv branded titles.
The new partnership will see Playtech gaining the exclusive rights to popular branded titles from AMC and WE which will enable the developer to create games based on a variety of sought-after hits.
Playtech will create online gaming experiences that will incorporate titles such as The Walking Dead, Marriage Boot Camp and Bridezillas.
The first game release featuring the above brands is expected to go live in the fourth quarter of this year and in to next year.
Shimon Akad, Chief Operating Operator at Playtech, commented that they are honored to have been chosen as AMC Network’s exclusive partner to bring their flagship brands to the online gaming market.
He also said that Playtech has a long and proud history of combining the best brands with their industry leading products and this new partnership demonstrates their continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.
Aaron Berndtson, Head of Strategic Partnership & Entertainment at Playtech, added that The Walking Dead is a once-in-a generation franchise and they look forward to delivering best-in-class games true to the loyal and passionate audience.
He added that additionally, to partner on the iconic Bridezillas and Marriage Boot Camp brands, which have been part of the lexicon for years, complements their branded content strategy to deliver the most engaging entertainment experience in the market.
Clayton Neuman, VP of Games at AMC Networks, said that from undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television.