PointsBet, America’s fastest growing online bookmaker has entered into a diverse multi-year partnership with Kroenke Sports and Entertainment as it endeavors to strengthen its presence in Colorado ahead of its imminent launch.
In terms of the agreement the sportsbook operator will become the official and exclusive gaming partner of the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and National Lacrosse League’s Colorado Mannoth as well as the Pepsi Center home of the three franchises.
The agreement extends across the entire gaming category, including retail and online sports betting, daily fantasy, online casino and free-to-play games.
The deal will also see PointsBet being named an official sports betting partner of KSE’s Altitude TV and Altitude Sports Radio, which will feature PointsBet data integration.
Matt Hutchings, Executive Vice President and Chief Commercial Officer at Kroenke Sports and Entertainment commented that PointsBet is renowned within the gaming industry for product innovation and its unique PointsBetting product, as well as for having the fastest app in the marketplace. He added that sports fans are hungry for the added dimension that fantasy sports and gaming add to their experience.
Hutchings also said that they know that Nuggets, Avs and Mammoth fans will be excited to have the opportunity to engage more deeply with their favorite teams via PointsBet.
Johnny Aitken, Chief Executive Officer of PointsBet USA, explained that it was instant from day one that there were shared values between the Kroenke Sports and Entertainment team and PointsBet, with a clear focus for putting their fans and customers first.