A new partnership has been formed in the online gambling sphere; this time between the leading content provider Pragmatic Play and the UK online sports betting and gambling giant, Bet365.
The deal gives Pragmatic Play a stronger foothold in the UK market, as well as other jurisdictions where Bet365 already has a presence.
Players on the Bet365 platform will gain access to some of Pragmatic Play’s most popular titles such as Wolf Gold and Gates of Olympus. They can also try out the group’s newer rollouts such as Chicken Chase.
Players will also be able to take part in Pragmatic Play’s iconic network promotions, such as its Drops and Wins promos which reward millions across months-long competitions.
The chief executive officer of Pragmatic Play, Julian Jarvis had this to say about the new deal:
“Bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand. We pride ourselves on our premium, multi-vertical offering, and this deal gives us significant scope to grow together with Bet365.”
Pragmatic Play has already signed a content agreement with another UK-facing online casino. The provider entered into the agreement with 888Casino.com in recent months and the two agreed to work on a joint live blackjack studio.