The Professional Fighters League has entered into a new multi-year partnership that names DraftKings Inc as the ‘Official Sportsbook and Daily Fantasy Partner of the PFL’.
The season will commence with fans across the country having the opportunity to wager on PFL fights via DraftKings, pending regulatory approvals.
In terms of the partnership MMA, Daily Fantasy and Sports Betting fans will use PFL’s proprietary SmartCage technology in order to obtain a special viewing and gaming experience.
Peter Murray, Chief Executive Officer of the PFL, commented that they are thrilled to partner with DraftKings as they look to advance the sport by delivering a premium and unique betting and gaming experience to millions of passionate MMA fans in the US.
Murray also said that their SmartCage technology and unique season format are integral components of PFL and will enable them to offer unmatched prop bets and gaming opportunities. He added that MMA’s league is back with their season debut on Friday, 23rd April in primetime on ESPN2, ESPN+ and ESPN Deportes.
Ezra Kucharz, Chief Business Officer of DraftKings, said they are excited to further their relationship with Professional Fighters League as their first official betting and daily fantasy partner.
Kucharz went on to say that MMA is mainstream and the fans are young, loyal, passionate and engaged and PFL delivers an innovative product. He added that they look forward to bringing a premium betting and fantasy experience to this growing audience in what is a monumental partnership for combat sports and the gaming industry.
DraftKings now has exclusive rights to utilize PFL logos and ‘Official Partner” branding for advertising and promotions and its logos will be featured in and around the cage.