Asian content aggregation platform provider QTech Games, has agreed a new deal with Betradar in terms of which it will integrate its product portfolio and make it available to its customers.

The deal signed between the parties will see QTech initially deploy Betradar’s virtual sports products for operator partners. This will be followed by the roll-out of Betradar’s eSports betting products.

QTech’s Chief Executive Officer, Jonas Alm, commented that the addition of Betradar’s sports-focused products will help expand the existing product range offered via its platform.

Alm went on to say that it is rewarding to team up with Betradar, whose brand shares their own values around innovation and integrity. He added that virtual gaming, eSports and augmented reality represent the next frontier for iGaming and QTech are once again leading the way forward in Asia with this innovative deal.

The agreement will also see QTech’s proprietary content being integrated on Betradar’s own platform.

Michael Maerz, Betradar Managing Director for Asia, revealed that Betradar is thrilled to be bringing both their virtual and eSports credentials to the Asian region. He added that the rise of these products is striking and the appetite for eSports, in particular, shows no sign of abating, as a vast range of digital media companies look to secure fast, accurate data that will allow them to offer in-depth coverage on a daily basis.

Maerz went on to say that QTech Games’ comprehensive platform was naturally the perfect vehicle with which to capitalize on this trend across the continent, above all on mobile.