Sis (Sports Information Services), a leading multi-channel supplier, has announced that it has entered into an agreement with award-winning sports pools operator and provider, Colossus Bets that will see it provide Colossus with British and Irish greyhound racing content.
In terms of the agreement signed by the parties, SIS will provide Colossus with a market leading portfolio of more than 33,000 greyhound races per year.
The prime greyhound content is made up of over 53 meetings each week from British tracks, including Crayford, Harlow, Hove, Romford, Central Park, Doncaster, Henlow and Monmore as well as Irish action from Kilcohan Park, Limerick, Tralee, Curraheen Park, Kilkenny, Mullingar and Youghal.
Colossus will now be able to offer greyhound racing jackpots for the first time, as well as live streaming of the races which will bring the Colossus full set of USPs of big jackpot prizes, Cash Out and Syndicates ‘crowd-betting’ functionality to a new audience.
Eva Karagianni-Goel, CCO at Colossus, commented that they are excited to partner with SIS to give their customers and B2B partners access to top quality greyhound races. She added that offering greyhound racing furthers their objective of providing a full suite of sports jackpot pools.
Sandra McWilliams, Sales Director at SIS said that they are delighted to partner with Colossus.
McWilliams went on to say that their customers will now gain access to some of the best greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for the operator.