The Football Association of Ireland (FAI) has revealed that it has entered into a two-year partnership with SportPesa, a global Technology and Entertainment Company.
In terms of the new deal, Irish licensed SportPesa will become the FAI’s latest commercial partner.
Mick McCarthy, the Republic of Ireland Manager and SportPesa’s Head of Marketing, Shaun Simmonds, announced the partnership at a joint press conference held at Aviva Stadium.
The deal will also see SportPesa working with the FAI on a corporate responsibility program and sees FAI join the SportPesa sponsorship stable that includes Cork City and English club sides Arsenal, Southampton, Everton and Hull City.
Shaun Simmonds commented that this is an incredibly exciting time for football in Ireland with the country set to host some key matches during next year’s European Championships. He added that as with their other partnerships in sport, they are looking forward to playing a key role in the FAI’s ongoing CSR, programs and initiatives.
Simmonds went on to say that this follows on from their sponsorship deal with Cork City which was the first move they ever made in Ireland. He also said that the partnership is in its second season and was signed back in February 2018. He added that they are the club’s official betting partner, with the usual digital rights and some branding down at Turner’s Cross.
Mark Russel, the FAI Commercial Director said that the strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport.