Global provider of sports betting and sports entertainment products and services Sportradar has entered into a long-term partnership with leading football technology firm Forza Football in terms of which it will utilize ad:s, its full service, data-driven marketing solution to exclusively manage the advertising inventory within its live score app.
Sportradar will tap into its market leading, proprietary programmatic advertising solution to connect its global network of betting operators with Forza Football to reach their audience of captivating sports fans and cultivate long-term commercial relationships.
Sportradar will also use its comprehensive knowledge of bookmakers marketing requirements to enhance Forza Football’s advertising placements, prioritizing native, odds-first integrations and allow a high level of personalized messages through its Marketing Cloud platform. Sportradar customers will be provided with over a billion advertising contacts per month with the partnership and will gain exclusive access to relevant and highly targeted content through Sportradar’s proprietary DSP, which is custom-built for the betting and gaming industry.
Sportradar will also supply its API based statistics data, providing them with the tools to further develop their content offering.
Rainer Geier, Chief Product Officer – Sportradar Sports Entertainment, commented that the ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers.
Patrik Arnesson, Co-Founder and CEO, Fortz Football, said they are the pioneers in live scores with over 20 million downloads.
He added that in one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions.
Arnesson also said that Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilize their strong brand and highly engaged users all over the world.