English Champion football club Swansea City is pleased to announce that it has entered into a multi-year partnership with upcoming betting brand YOBET in terms of which the latter will become the football club’s ‘Official Shirt Sponsor’ and ‘Principal Betting Partner’ for the 2019-20 season.
The partnership signed by the parties will see YOBET’S logo appearing on Swansea’s home and away shirts as well as the club’s new training gear worn by first-team players, coaches and backroom staff.
The agreement is a groundbreaking deal for YOBET as it will be the online betting partner’s very first sponsorship with a UK football club.
Chris Pearlman, Chief Operating Officer at Swansea, commented that they are pleased to be the first club YOBET has chosen to partner with to mark their debit into the English Football League.
Pearlman went on to say that they are a fresh-faced brand that is eager to make an impact as they catapult into the sports sponsorship arena. He added that they are keen to align with a brand that shares the same robust vision and understands the immediate needs of the club with regard to growth, stability and legacy.
He also said that they look forward to working with YOBET over the course of the season as they look to grow their brand globally.
Derek Tan, Commercial Director at YOBET said that they are very excited to become the principal club partner and official shirt sponsor with such a historic football club, and truly delighted to support the team and fans of Swansea City in their push for promotion.