With an eye on launching into New Jersey’s online gambling market, Unibet, owned by the Kindred Group, has expanded its existing partnership with Evolution Gaming. According to reports, the Kindred Group will launch from Evolution US’s live casino production studio.
Evolution and the Unibet brand have a long history of partnership, and they have collaborated in the European gaming market for a number of years already.
Evolution opened its Atlantic City-based live casino studio in August, but the group is already looking to expand it due to the unprecedented demand for the product.
“With additional partners still to go live and the wide range of games Evolution has to offer, the coming 12 months will undoubtedly highlight the company’s ability to provide the best player experience,” said the director of business development and land-based sales for Evolution, James Stern.
In the meantime, the Kindred Group has embarked on a vertical growth spurt throughout the United States, with its deal with Evolution being only a small part of the plan.
The head of gaming at Kindred, Cristiano Blanco pointed out that the Unibet brand had a strong footprint in Europe, where it enjoyed exciting growth in live casino products, thanks mainly to its relationship with Evolution.
“Now that Evolution has launched its US studio, we look forward very much to establishing and growing the Unibet brand in New Jersey and, in due course, in other US states too,” he said.