These days online sports betting industry has become more responsible than ever hence they don’t shy taking initiative as long as educating online sports bettors is concerned. With the growing sense of security among the bettors, now we have a much larger and sophisticated online sports betting market unlike old days when betting used to be taken as the serious gambling form without any support from the operator.

Among the top and responsible betting operators we have in the market today, Unibet Group is a prominent name who cares about the responsible betting hence they have long been a supporter of offering a friendly and supportive atmosphere to bettors especially when they are desperate to win or chasing their losses. To make their efforts stronger, Unibet has now signed a cooperation agreement with Early Warning System (EWS), a subsidiary operated by football’s global governing body Fifa which, like its name suggests, works by advance warning to all the bettors about the outcomes if they fail to win out of any bet and how they can get morale support from their provider in case of need.

The latest association enables Unibet establishes a co-operation to help safeguard the integrity of sports and betting by exchanging the information with EWS. They will also co-operate on efforts with the Fifa subsidiary to improve prevention measures and education within sports betting integrity especially for new bettors placing their first bet online. Talking about the initiative and how it can help eradicate match fixing out of the game, Eric Konings, sports betting integrity officer at Unibet, said, “Match-fixing is a threat to football, to our industry and to our company.

“It is our firm belief that cooperation between all relevant stakeholders is the key to eradicating this problem, and therefore, we are happy to team up with Fifa in this battle. We operate under the ‘see something, say something’ approach, and this cooperation enables us to directly and immediately alert Fifa in case of an integrity concern. This further supports our efforts in keeping the world of sports, and our platform, free of criminal activity.”