Vermantia, a leader in omni-channel content solutions for lotteries, gaming and betting operators around the globe, has announced that it has enhanced its offering of greyhound content after entering into a partnership with virtual games provider Kiron Interactive to supply virtual racing using real Greyhound Racing content.

In terms of the new partnership, Vermantia will integrate footage from its fully-licensed pre-recorded greyhound races with Kiron’s virtual games and technology in order to develop the new virtual product.

Yiannis Gangas, the Chief Product Officer of Vermantia, commented on the collaboration by saying that by joining forces with Kiron, an industry leader in its domain, they are glad to be extending the reach of their exclusive racing content to the virtual gaming markets and also introducing more players to the thrill of real racing action.

The product will be subject to ‘strict quality criteria’ and based on a hand-picked range of greyhound races from numerous, active UK racetracks, which will be subject to ‘rigid quality criteria’.

The new product will also be supported by real racing with professional live commentary provided in any language and the game engine being adaptable to any regulatory framework.

Steven Spartinos, co-Chief Executive Officer of Kiron, said that through their collaboration with Vermantia, their long-standing partner, they found both the premium racing content and the delivery technologies to meet customer demand for a premium pre-recorded racing product.

Spartinos went on to say that its launch is the result of extensive research and co-development between both businesses, and they are working actively on rolling it out to their client base internationally.

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