William Hill, a leading sports betting operator, is thrilled to announce that it has launched sports betting for the first time in Colorado by operating six kiosks at Caesars Entertainment’s Isle Casino Hotel and Lady Luck Casino in Black Hawk.
Prior to William Hill’s merger with Caesars Entertainment and decision to go by the Caesars brand name, Isle Casino Hotel and Lady Luck Casino were operated by Eldorado Resorts. William Hill entered into a deal in terms of which it would operate the sports book at Eldorado’s properties in Colorado and Iowa in 2018.
The launch comes at a perfect time for sports fans in Colorado with the return of professional baseball and other sports following closely behind as William Hill and Caesars Entertainment mark yet another milestone in its partnership.
David Grolman, President of Retail Operations at William Hill US, commented that they are thrilled to have the opportunity to expand their business in the state of Colorado with these new kiosks.
Grolman also said that their relationship with Caesars Entertainment allows them to engage with Colorado sports fans in a new and exciting way. He added that with the recent return of professional baseball, they think the timing could not be better.
Ken Ostempowski, Senior Vice President and General Manager of Isle Casino Hotel and Lady Luck Casino, Black Hawk, said they are thrilled to bring another amenity that their valued guests can enjoy in their newly renovated Casino.
Ostempowski added that their strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows them to further their position as Colorado’s premiere location to gamble.