Yggdrasil Gaming, an award-winning provider of superior online and mobile casino games, is thrilled to announce that it has entered into an agreement in terms of which it will supply its industry-leading casino slot games to global multi-channel operator Genting.
The agreement signed between the parties will see Genting UK, part of the international Genting group of companies, offering Yggdrasil’s entire games portfolio which includes the extremely popular Vikings series, to its online casino players.
Genting will not only benefit from Yggdrasil’s catalogue of top titles, but also from Yggdrasil’s proprietary suite of in-game promotional tools, BOOST, that provides in-game tournaments and leader boards, configurable cash races and gamification features proven to increase player engagement and retention.
The parties are both anticipating that further Yggdrasil products will be integrated as the stages of the partnership develop.
Fredrik Elmqvist, Chief Executive Officer at Yggdrasil Gaming, commented that as one of the most famous and respected casino brands on the planet, they are thrilled to have reached this agreement with Genting. He added that they look forward to working with them closely to deliver their market-leading games and maximize player enjoyment.
Genting Director of Gaming Product, Rob Hoddinott, added that their focus is on presenting the most exciting and engaging gaming experiences and Yggdrasil’s products have a proven appeal among a broad range of slots players and will, therefore, be a very positive addition to their online casino.
Genting owns and manages over 40 premises in the UK, including The Colony Club and Crockfords. GentingCasino.com features over 300 online slots as well as casino games, including Blackjack and Roulette.