Leading aggregator and content provider, Aspire Global, has announced that it has entered into a Distribution Deal with BetMGM, one of the premier online casino operators in the United States.
In terms of the agreement, Pariplay will be given the opportunity to offer its proprietary games and aggregated third-party content to BetMGM’s players in Michigan and New Jersey, with the possibility of spreading into other live markets in the future.
BetMGM partnering with BetMGM, will see Pariplay taking a crucially important step toward the long-term goal of becoming a top content supplier in North America, where it recently entered into a number of important deals to offer content from its Fusion platform.
Fusion features in excess of 120 of its own titles, in addition to thousands of games from the top games developers in the industry and a suite of back-office conversion and retention tools that boosts player value.
Andrew Maclean, Vice President of Sales at Pariplay, commented that their momentum in the US market is showing no signs of slowing down and they are thrilled to partner with BetMGM to continue that progress. He added that they look forward to working together to further boost their presence in the exciting North American markets.
Matthew Sunderland, Vice President of Gaming at BetMGM, said that Pariplay offers an abundance of well-liked content.
Sunderland went on to say that through this partnership, BetMGM will add to its world-class gaming experience through titles that will engage and entertain their players.
BetMGM is a joint venture between MGM Resorts International and Entain Plc while Pariplay has a long-standing partnership with Entain.