Leading online gaming solutions provider Aspire Global has signed a deal which will see it acquire GMS Entertainment Limited, the parent company of B2B supplier Pariplay, for an amount of €13.1m (£11.8m/$14.9m).
The deal is expected to go through in the third quarter of this year and according to Aspire Global, although the deal will have a positive effect on its EBITDA from next year, it is unlikely to impact its 2019 results.
Tsacchi Maimon, Chief Executive Officer at Aspire Global, commented on the deal by saying that they are very excited about the acquisition of Pariplay which is in line with their M&A strategy focusing on B2B-growth and external game sales. He added that the integration of Pariplay grants them control of yet another crucial part of the IGaming value chain – cutting costs, broadening the game portfolio and providing a channel to sell proprietary games outside Aspire Global network.
Maimon went on to say that Pariplay holds an iGaming license for New Jersey, which could act as the spearhead of their future efforts to enter the US market.
Pariplay produces best-in-class online casino games, including Lucky Vegas, Dragons of the North and Parrot’s Gold.
Adrian Baily, Managing Director at Pariplay, said they are delighted to join the Aspire Global family as they enter the next stage of their journey and they believe that this agreement brings fantastic opportunities for the whole group. He added that both Pariplay and Aspire Global have reached solid positions as important B2B-providers in the iGaming market and they look forward to integrating the team and start realizing the high potential.