Metric Gaming, a multi-tenant B2B sports betting services provider has entered into a partnership with US sports analytics firm JAMBOS to team up across a range of projects with the two firms anticipating that the partnership will assist them in making the most of possible options presented by the developing market in the United States, and give rise to commercial openings on both sides of the Atlantic.

Martin de Knijff, Chief Executive Officer at Metric Gaming, commented that they aim to work with leaders in their respective fields and in JAMBOS, Metric has partnered with the very best.

De Knijff went on to say that JAMBO’s track record of capitalizing on unique opportunities identified through astute sports analytics fits seamlessly with Metric’s ethos and the partnership is already creating new opportunities they are excited to capitalize on.

Michael Schwimmer, Chief Executive Officer at JAMBOS, said that they have been actively looking for the right partner to collaborate with in this space and have been impressed by the possibilities of Metric’s modern technology platform.  He added that they are thrilled to be able to leverage their unique expertise in this industry and are excited by the potential of this partnership.

The announcement comes after news of Metric Gaming’s recent partnership with US based company Sports IQ in terms of which it will provide a one stop service for US sports betting products to the industry early next year.

The repeal of PASPA in May of last year has seen individual states across the United States introducing legislation to allow legal sports betting.