English Premier League football club Norwich City has announced that it has entered into a three-year partnership with Dafabet, in terms of which it has become the club’s new Principal Club Partner.
The deal will see Dafabet be Norwich’s front-of-shirt sponsor on all three of its shirts for the upcoming Premier League season. Branding will not, however, appear on the front of the youth team’s jerseys nor on youth replica shirts.
The operator will also receive exposure on a number of surfaces inside the team’s Carrow Road home stadium.
Dafabet has previously sponsored Burnley, Fulham, Sunderland and Aston Villa and currently has a five-year sponsorship deal in place with Scottish champions, Celtic.
Ben Kensell, the Chief Operating Officer at Norwich City, commented on the sponsorship agreement by saying that this really is an exceptional deal for Norwich City.
Kensell went on to say that not only is it the most lucrative partnership the club has ever had, but by some way, this partnership alongside their commercial operation enables them to be materially more competitive as a self-financed club.
He also said that securing shirt sponsorships at this level is of vital importance and with Dafabet’s history and longevity in sports sponsorship, they have an excellent partner to join them on their journey.
Dimitris Karatzas, the Chief Executive Officer at Dafabet, said that they are extremely proud of their past association with the Premier League, but they are even prouder to begin the new season with a partner steeped in history and tradition.