Following a recent legislation that paved the way for sports betting and online gambling in the state of Michigan, FireKeepers Casino Hotel in Battle Creek has chosen to enter into a partnership with New-York-listed Scientific Games Corporation.
In terms of the partnership, Scientific Games will launch retail sports betting at FireKeepers Casino, as well as online sports betting and iGaming across the state when regulations allows.
Jordan Levin, Group Chief Executive Officer for SG Digital, commented that they are incredibly excited to launch with FireKeepers Casino. He added that they are a leader in the Michigan gaming space and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience.
Levin also said that with the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and iGaming player experiences across all of Michigan.
Powered by Scientific Games’ OpenSports solution, FireKeepers Casino’s launch will include end-to-end retail sports betting solutions and an extensive data feed from the supplier’s managed trading service Don Best Sports.
Kathy George, Chief Executive Officer at FireKeepers Casino, said that their goal is to create a 360-degree entertainment experience, and they are building on the success of their award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel.
George added that they are the title corporate sponsor of the NASCAR FireKeeprs Casino 400 held annually at the Michigan Speedway, a testament to their dedication to creating that full-service entertainment ecosystem. She also said that in partnership with Scientific Games, they are thrilled to offer sports betting and iGaming both online and in their upscale property.