Online gambling operator Unibet has announced that it has signed a sponsorship deal that will see the Kindred Group-owned brand become the premier front-of-shirt sponsor for reigning Belgian First Division A champions Club Brugge.
Unibet previously served as Club Brugge’s sleeve partner for the duration of the season.
The terms of the agreement have not been disclosed but it has been confirmed that the deal will cover the 2019-20 season and represent a record commercial partnership for the club.
Unibet will also work with Club Brugge to create exclusive content for fans, as well as provide official match data to the club and support the team’s corporate social responsibility campaign, No Heart/No Glory.
Bob Madou, the Chief Operating Officer at Club Brugge, commented that in the past few years, there has been a lot of interest from the sports betting industry to partner up with Club Brugge,
Madou went on to say that Unibet is one of the biggest gambling companies and is fully licensed by the Gaming Commission. He added that they are one of the strongest advocates of responsible gambling and have a clear link with sports.
Timothy Mastelinck, Global Head of Sponsorships Kindred Group, added that just like Club Brugge, they are the market leader in their sector. He added that they share the same values and they are driven by a passion for sportsmanship.
Mastelinck also said that fair play is not only one of the most important pillars of modern football; it is also a key factor for Unibet. He added that after all, they want to offer their customers a safe, secure and joyful gambling experience and ensure they are aware of their gambling behavior so they can play responsibly.